Decision profile
Best for
Content sites and SaaS pages that need clean analytics without heavy tracking.
Avoid if
You need deep advertising attribution inside the Google ecosystem.
Alternatives
| Open-source alternative | Umami |
|---|---|
| Cheaper alternative | Cloudflare Web Analytics for basic traffic data |
| Cost note | Check the official pricing page before you buy because plans and limits can change. |
| Decision note | Choose this only if it clearly owns one job in your stack. |
Tags
analyticsprivacywebsite